dtc-wine-report-2021

2021 Direct-to-Consumer Wine Shipping Report

The Direct-to-Consumer Wine Shipping Report is an annual collaboration between Sovos ShipCompliant and Wines Vines Analytics. It contains the most accurate representation of the American direct-to-consumer (DtC) wine shipping channel and provides the latest information on growth trends, changes in price per bottle shipped, regional demand, varietal trends and more. Download your complimentary copy here.

2020 was a unique and unpredictable year, with consumers shifting to ecommerce and online shopping in large numbers due to pandemic-related shutdowns in much of the country. This greatly affected the wine industry and amplified the importance of DtC shipping to producers and consumers alike.

Read the 2021 Direct-to-Consumer Wine Shipping Report now:

Report Highlights

What does the 2021 Direct-to-Consumer Wine Shipping Report include?

This comprehensive report takes a look at DtC wine shipping data across a number of key areas:

  • Total market value and composition by winery size
  • Volume growth
  • Month-by-month analysis of winery DtC shipments
  • Regional analysis spanning all parts of the United States
  • Analysis of shipments by winery size (production amounts)
  • Analysis by varietal
  • Analysis by destination of shipments
  • Changes in average price per bottle
  • Commentary, insights and forecasts for the year(s) ahead

How is the report created?

The Wines Vines Analytics team created an algorithm that uses a database of about 11,000 U.S. wineries to extrapolate all DtC shipments from millions of anonymous transactions filtered through the Sovos ShipCompliant system in 2020. The model tracks sales by winery region, annual winery production, destination of shipments, wine type (varietal) and price points. 


Each DtC shipment is edited for submission for governmental tax and reporting requirements, and certain elements such as varietal are validated by standardized tables. The data is submitted to a proprietary model that applies weighting to assure that aggregated transactions evenly reflect winery size, location and average bottle price. This database is a near census of U.S. wineries (>99%). The model incorporates recognized statistical techniques to identify outliers and data anomalies.


Why download the 2021 Direct-to-Consumer Wine Shipping Report?

U.S. wine producers will find this report invaluable in informing data-based decisions for their businesses. For example:

  • Identify top shipment destination states to bolster planning for expansion into new ship-to states.
  • Understand what the evolving DtC wine shipping consumer base is looking for in terms of varietals, price thresholds, and more.
  • Evaluate pricing and product mix in the DtC channel going forward.

Looking for more insights and analysis?


Download the full report