What does the 2021 Direct-to-Consumer Wine Shipping Report include?
The Wines Vines Analytics team created an algorithm that uses a database of about 11,000 U.S. wineries to extrapolate all DtC shipments from millions of anonymous transactions filtered through the Sovos ShipCompliant system in 2020. The model tracks sales by winery region, annual winery production, destination of shipments, wine type (varietal) and price points.
Each DtC shipment is edited for submission for governmental tax and reporting requirements, and certain elements such as varietal are validated by standardized tables. The data is submitted to a proprietary model that applies weighting to assure that aggregated transactions evenly reflect winery size, location and average bottle price. This database is a near census of U.S. wineries (>99%). The model incorporates recognized statistical techniques to identify outliers and data anomalies.
U.S. wine producers will find this report invaluable in informing data-based decisions for their businesses. For example: