2021 Direct-to-Consumer Beer Shipping Report

2021 Direct-to-Consumer Beer Shipping Report

The first-ever Direct-to-Consumer (DtC) Beer Shipping Report, presented by Sovos ShipCompliant and the Brewers Association, documents strong interest in this growing channel among craft beer lovers and brewers alike. The report, which analyzes the results of both a consumer poll* and a craft brewer survey conducted in the first quarter of 2021.

The Sovos ShipCompliant/Harris Poll consumer survey finds that nearly 3 in 5 (57%) of regular craft beer drinkers say they have purchased craft beer from a brewery for direct-to-consumer shipping — that is, they have purchased craft beer directly from a brewery and had it shipped to their home via a third-party carrier. (Regular craft beer drinkers are defined as those who drink craft beer at least once per month.)

Read the 2021 Direct-to-Consumer Beer Shipping Report now:

2020 pandemic brings an uptick in interest and a jump in purchase intent

Since COVID-19 pandemic restrictions began in March 2020, there was a slight uptick in the purchase of craft beer for DtC shipping. Nearly half of regular craft beer drinkers (48%) say they purchased craft beer directly from a brewery and had it shipped directly to their home via a third-party carrier prior to the pandemic, and just over half (51%) say they did so since the pandemic began.

Meanwhile, more than 7 in 10 regular craft beer drinkers (73%) say the pandemic has increased their interest in purchasing craft beer via DtC shipping.

Brewer interest growing alongside consumer demand

The Brewers Association survey of craft brewers revealed that 13% of respondents indicated they were engaged in direct-to-consumer shipping. Most still focus close to home, with 89% of breweries who said they do some DtC shipping (via common carrier) saying their home state is their primary market. That said, some breweries are finding markets outside their own state, with 11% now saying they sell more volume DtC out-of-state than in-state.

Given the challenges and opportunities facing breweries, 70% of brewery respondents said they would consider using direct-to-consumer shipping to go to market if it were legal in their state (or if it already is).

The Direct-to-Consumer Beer Shipping Report also examines consumer attitudes toward existing beer shipping regulations, finding that an overwhelming majority of regular craft beer drinkers (84%) say they want to be able to legally purchase beer via direct-to-consumer shipping to their home — a practice currently only sanctioned by 13 U.S. states.

The report covers these topics and more in detail, including DtC craft beer drinker demographics. Download your free copy of the report today for a comprehensive look at the consumer and producer sides of this emerging, growing market.

*This survey was conducted online within the United States by The Harris Poll on behalf of Sovos ShipCompliant from January 11-13, 2021 among 1,869 U.S. adults ages 21 and older, among whom 568 drink craft beer at least once per month. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Sovos ShipCompliant at helloship@sovos.com.