The Data: Wine DtC Shipments and Off-Premise Retail (June 2021 Special Report)

Lizzy Connolly | July 22, 2021

As we enter into the summer months, wine direct-to-consumer (DtC) shipments are still shifting in response to a tumultuous year. While the industry has largely righted itself, it remains essential to pay attention to marketplace data to keep pulse on that continued change. 

Nielsen is collaborating with Wines Vines Analytics and Sovos ShipCompliant to provide a much more comprehensive view of the U.S. off-premise wine category than ever previously available, with a data product that enables both separate and combined views of retail off-premise sales and DtC shipments. 

Even with comparing COVID-impacted periods from last year and with the return of on-site tasting rooms, the DtC shipment channel volume increased, reversing a two-month decline. Dollar growth has also remained positive and ahead of volume gains. Consequently, the average bottle price shipped rose again, close to $4 more than levels of one year ago. 

Here are some highlights from the most recent data, along with commentary from Nielsen consultant Danny Brager.

DtC Shipments 

Retail Off-premise

Interested in knowing more (e.g., by price tiers, varietals, origin, winery size, geography)? Contact Danny Brager at danny.brager@nielseniq.com.

Take Action

Download the Direct-to-Consumer Wine Shipping Reporting for an in-depth look at the 2020 DtC wine shipping market.