The wine market is in greater flux than ever as producers, retailers and consumers navigate the impacts of a global pandemic. Keeping a pulse on marketplace data has never been so important given these shifting dynamics.
Nielsen is collaborating with Wines Vines Analytics and Sovos ShipCompliant to provide a much more comprehensive view of the U.S. off-premise wine category than ever previously available, with a new data product that enables both separate and combined views of retail off-premise sales and direct-to-consumer (DtC) shipments.
Here are some highlights from the most recent data, along with commentary from Nielsen consultant Danny Brager:
- DtC shipments maintained their double digit growth rates.
- In August, DtC shipments increased 32% in volume and 29% in value — similar to the growth rates in June and July.
- The average bottle price for DtC shipments in August was $31.29, barely changing from the 2019 price in August of that year.
- Off-premise sales have continued to have double-digit growth compared to the previous year, but have slowed down, having their lowest growth levels since the pandemic started in March.
- Off-premise retail sales value growth continues to outpace volume growth resulting in a continued upward trend in price points every month since March.
Interested in knowing more (e.g., by price tiers, varietals, origin, winery size, geography)? Contact Danny Brager at firstname.lastname@example.org.