BevAlc Roundup | The 2020 DtC Wine Shipping Report is Here, How Wineries Can Succeed With DtC Sales, and a Record Whisky Auction

Alex Koral | February 3, 2020

Every year, Sovos ShipCompliant is proud to release an annual report of the direct-to-consumer (DtC) wine shipping market in conjunction with our partner, Wines Vines Analytics. The 2020 report is now out and available for you to download—free! 2019 was an interesting year for beverage alcohol sales broadly, and many of those overarching concerns—decreased overall consumption, shifting product preferences by consumers—also seemed to shape a DtC market that saw slower growth than in previous years. Nevertheless, the DtC wine shipping market remains strong, with lots of room for future growth. 

You can read all about these findings in our report and our overview linked below. In the rest of the Roundup, we also look at continued threats from tariffs despite the reported “truce” between the U.S. and France. Then, more reflections on the strength of the DtC market and why New York is such a large producer of wine.

Thanks for reading the Roundup this week. As ever, be sure to check out the rest of the Sovos ShipCompliant blog for regular updates, and we’ll see you again in another couple of weeks.

Regulatory News and Discussions

TTB Newsletter | This week’s top news includes information about our trade practices video series, the updated list of chemists certified to perform export analyses, and two recent OICs accepted following trade practice investigations. TTB

Tariff Cloud Still Hangs Over U.S. Wine Industry | Many in the U.S. wine industry rejoiced when France and the U.S. appeared to declare a temporary truce Jan. 20 in a trans-Atlantic dispute involving a wine tariff that, if levied, could have crushed some American wine businesses. Wine experts, however, say the celebration is premature. Capital Press

Wine Industry Maintains Opposition to Inclusion in Recycling Program | Wine—along with spirits and dairy—has historically been exempt from the state’s mandated consumer deposit on recyclable items. Napa Valley Register

“Complicated” Switch to Private Liquor Stores In North Carolina Will LIkely Have to Wait | A proposal to privatize the state’s liquor sales system likely won’t get a vote this year, but it could get further study, according to the bill’s leading sponsor. News Observer

The Great Debate: The Three-Tier System Is Fundamentally Broken | Critics argue that the system is not responsive to our modern drinks landscape and mainly empowers distributors at the expense of the other tiers. But proponents say the system has worked well and will continue to. Growler Mag

Industry Updates: Market Conditions and Developments

6 Highlights From the 2020 Direct-to-Consumer Wine Shipping Report | This January, Sovos ShipCompliant released the 2020 Direct-to-Consumer (DtC) Wine Shipping Report with our partner, Wines Vines Analytics. Sovos ShipCompliant

Perfect Storm: Consumers Moderate Alcohol Consumption and Embrace New Beverage Options | About 37 percent of regular wine drinkers in the U.S. say they are “actively reducing the amount of alcohol” they drink. Wine Business

US Direct to Consumer Wine Sales Remain Strong | Despite recent doom-and-gloom reports about the US market, consumers are still buying plenty of wine. And they’re doing it direct, according to a new report. Wine Business International


How New York Became the Third-Largest Wine Producing State | The rivalry between CA and NY today is between the first and third largest wine producers in the U.S., respectively and according to the recent “2019 Economic Impact Study of the New York Wine & Grape Industries.” Forbes

Study Shows Grape Swaps Could Help Thwart Global Warming | A study has revealed that a 2°C rise in temperatures could wipe out production in 51% of current wine regions, but planting heat tolerant varieties could help mitigate the effects of global warming. Drinks Business

This $14 Million Rare Whisky Collection Just Set a Guinness World Record | The 583-bottle stockpile is the globe’s most valuable. Robb Report


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