BevAlc Roundup: Distribution trends, The New Craft Brewer Seal and a Slave’s Crucial Role in Whiskey History

Luis Barriga | August 29, 2017

As summer winds down and we look toward the changing colors of fall, changes are also afoot in the wine, beer and spirits worlds. In this roundup, we explore evolving trends that affect how alcohol is sold and distributed. We also dive into the science of whiskey, and the staying power of canned wine. And finally, how an African-American slave contributed to the start of one of whiskey’s most iconic brands.


So Far, Compromise Eludes Mass. Alcohol Task Force | Key members of the state’s alcohol industry are tempering expectations that a task force reviewing Massachusetts’ booze laws will deliver sweeping reforms to how beer, wine, and spirits are sold and distributed in Massachusetts, saying it’s more likely to result in modest tweaks. Boston Globe

Knoxville Liquor Store Going Out of Business, Blames Wine In Grocery Stores | In the year since grocery stores started selling wine, some local liquor stores are feeling a loss in business.

American Single Malt’s New Horizons | Distillers are assessing how to introduce the spirits and define its category more clearly, especially in terms of its similarities and differences with Scotch, Irish, and Japanese single malt. SevenFifty Daily


Giant Corporations Aren’t The Only Ones Buying Up Breweries Anymore | Longstanding mid-level breweries are starting to buy up smaller beer companies as well. VinePair

Why Wholesalers and Retailers Should Embrace the Independent Craft Brewer Seal | There are plenty of reasons for distributors and retailers to be excited about the seal, and ways to incorporate it into their promotions and selling tactics. Brewers Association

Direct Wine Sales, Napa Style | Wooing wine lovers directly, enticing them with club memberships, special food and wine events, email blasts and more is essential, especially for small wineries. North Bay Journal

Avoiding Wine Brand Redesign Pitfalls | Take care, only about one out of every 10 brand redesigns delivers a significant sales impact and half of them typically hurt a brand. Wines & Vines


When Jack Daniel’s Failed to Honor a Slave, an Author Rewrote History | Fawn Weaver was on vacation in Singapore last summer when she first read about Nearest Green, the Tennessee slave who taught Jack Daniel how to make whiskey. New York Times

The Best Way To Drink Whiskey, According To Science | Does adding water to whiskey really make it taste better? Washington Post

The Next Big Thing For Wine Lovers Is Canned Wine — Here’s Why | The canned wine category has exploded in the past year, and it provides more accessible and in many ways more user-friendly products for consumers. Forbes