A Record-Breaking Year for Direct-to-Consumer Wine Shipments: Top Trends from 2016

Kevin Thier | February 3, 2017

For the past six years, Sovos ShipCompliant has teamed with Wines & Vines to shed light on the high growth direct-to-consumer shipping channel for wineries. Continued consumer adoption of online selling, coupled with more states allowing wine shipments, has resulted in double digit year-over-year sales and volume increases – a development that impacts wineries of all size. 

The DtC channel’s value has increased 75% percent since 2011, with a 70 percent increase in the volume of shipments. To capture the purchasing trends by state, taste preferences, price points and more, we produced the seventh annual Direct-to-Consumer Wine Shipping Report. The proprietary data included is based on millions of anonymous direct shipping transactions from thousands of wineries across the country in the Sovos ShipCompliant system.

Top Trends in 2016 Direct-to-Consumer Wine Sales

Last year, South Dakota and Pennsylvania joined the DtC channel, with Pennsylvania becoming the 45th state to open its borders wine shipping. The industry also saw its largest annual growth rate surge to date, achieving a 17.1 percent increase in volume – that’s over 5 million cases of wine! – and $2.33 billion in the value of sales.

Here’s a sneak peek at the top shipment trends from wineries to consumers in the United States during 2016:

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View our infographic, The State of Direct-to-Consumer Wine Shipping: 2016 Marks Explosive Growth to learn more about consumer taste preferences within this channel, volume and order values by state and winery size.

Download the free 2017 Direct-to-Consumer Wine Shipping Report.[/su_note]